{"slug":"burton-qtq4d6","companyName":"Burton Snowboards","domain":"burton.com","url":"https://burton.com","headline":"Burton's catalog is wide open to agents and shoppers alike, but its own product page quotes two different prices for the same item.","compositeScore":69,"humanScore":74,"agentScore":63,"doorGap":11,"humanMeasured":4,"agentMeasured":6,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":false,"depth":"deep","siteClass":"ecommerce","scannerVersion":10,"scannedAt":"2026-09-03T21:43:05.675Z","unlocked":false,"mission":{"steps":[{"url":"https://www.burton.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://www.burton.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://www.burton.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://www.burton.com/llms.txt","outcome":"ok","purpose":"read the site's own guide for language models"},{"url":"https://www.burton.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://www.burton.com/.well-known/security.txt","outcome":"missing","purpose":"find a contact route for machines"},{"url":"https://www.burton.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://www.burton.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://www.burton.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://www.burton.com","outcome":"missing","purpose":"read the homepage as data rather than as a page"},{"url":"https://www.burton.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://www.burton.com","outcome":"missing","purpose":"read the developer documentation"},{"url":"https://www.burton.com","outcome":"ok","purpose":"read the prices without running JavaScript"},{"url":"https://www.burton.com","outcome":"ok","purpose":"read the product catalogue as data"},{"url":"https://www.burton.com","outcome":"ok","purpose":"read a product page as data"},{"url":"https://www.burton.com","outcome":"ok","purpose":"read the returns and shipping terms"},{"url":"https://www.burton.com","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"}],"verdict":"The agent got through 10 of 17 requests, but could not find a contact route for machines. It came up empty on 6 other checks too."},"observations":[{"url":"https://www.burton.com/en-us","step":1,"detail":"Clear within seconds: this is Burton, a snowboarding gear brand selling snowboards, boots, bindings, outerwear and bags. Labor Day sale banner (20% off) is prominent. Navigation is by category (Snowboarding, Men's, Women's, Kids', Bags, Sale). No ambiguity about who this is for: winter sports shoppers.","moment":"Landing page","verdict":"smooth","screenshot":0}],"dimensions":[{"key":"machine_discoverability","audience":"agent","score":100,"summary":"Robots.txt names and allows every major AI crawler, llms.txt is published, and the sitemap lists all 477 URLs including products. Products.json answers as data with 12 items and vendor fields.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":20,"summary":"No API docs, no OpenAPI spec, and no MCP manifest at any of the 3 standard paths checked. There is no developer-facing onboarding path at all for building against this site programmatically.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":73,"summary":"Prices sit in raw HTML on all 3 product pages checked and Product JSON-LD carries price, currency and availability with a GTIN. But the rendered page showed $100 while the structured data for the same product read $9.95, a mismatch an.","evidence":{"locked":true,"count":2}},{"key":"agent_aware_instrumentation","audience":"agent","score":42,"summary":"No MCP manifest at /.well-known/mcp.json or the other standard paths, but a Universal Commerce Protocol manifest declares 8 capabilities including checkout, cart and order over mcp and embedded transports.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":65,"summary":"No security.txt at the standard path. Returns and shipping policies read as plain text at 148,000-plus characters each and are linked from product pages, but reviews load only through Yotpo's script with no server-rendered rating or review.","evidence":{"locked":true,"count":3}},{"key":"commercial_rails","audience":"agent","score":80,"summary":"Shopify checkout with Shop Pay and PayPal wallets, no account required, and a UCP manifest exposing checkout, cart, order, fulfillment and 3 payment handlers.","evidence":{"locked":true,"count":4}},{"key":"steps_to_first_value","audience":"human","score":95,"summary":"A shopper reaches a product with its $100 price and an add-to-cart control in 2 clicks from the homepage. No login, no interstitial, no search dead end recorded.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":80,"summary":"Nothing on the product page demands an account before purchase, and 2 express wallets, Shop Pay and PayPal, let a buyer skip the form entirely. Only the checkout form itself was not walked past this point.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":75,"summary":"No sign-in requirement was found gating the product or cart, so a shopper or agent can proceed to checkout without proving anything about themselves first.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":44,"summary":"Of the 5 form inputs found on the product page, only 1 carries a validation constraint and none carry a field-level description. Live regions and inline error containers exist but have little to announce.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"No security.txt is published, so a machine has no documented route to report a problem.","dimensionKey":"machine_fetchable_trust","evidence":{"locked":true,"count":1},"fix":null},{"rank":2,"title":"The product page's visible price and its structured data price disagree for the same item.","dimensionKey":"pricing_legibility","evidence":{"locked":true,"count":2},"fix":null}],"fixArtifacts":{"locked":true,"count":7,"summaries":[{"id":"review_schema_vendor:notes","kind":"review_schema_vendor","title":"Put Yotpo reviews in the page","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Review text and ratings reach crawlers that do not run the review widget's script."]}},{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"merchant_policy_jsonld:product-page","kind":"merchant_policy_jsonld","title":"Return policy and shipping structured data","path":"product page","effort":{"minutes":30,"role":"developer"},"outcome":{"dimension":"machine_fetchable_trust","external":["Assistants read the return window and shipping terms from structured data."]}},{"id":"catalog_identifiers:catalog-identifiers-csv","kind":"catalog_identifiers","title":"Variants missing a GTIN or a brand","path":"catalog-identifiers.csv","effort":{"minutes":5,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Feed listings stop being rejected for a missing brand or GTIN."]}},{"id":"organization_jsonld:homepage","kind":"organization_jsonld","title":"Organization structured data","path":"homepage","effort":{"minutes":15,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Search and assistant crawlers read the company entity from the homepage rather than inferring it."]}},{"id":"security_txt:well-known-security-txt","kind":"security_txt","title":"security.txt","path":"/.well-known/security.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Researchers and automated scanners find a disclosure address instead of guessing one."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"machine_fetchable_trust","checkId":"security_txt","key":"issue:machine_fetchable_trust:security_txt"},{"type":"issue","dimensionKey":"pricing_legibility","checkId":null,"key":"issue:pricing_legibility:-"}]}}