{"slug":"burton-5f3753","companyName":"Burton Snowboards","domain":"burton.com","url":"https://burton.com","headline":"Burton's catalog and checkout are unusually agent-ready, but the one product an agent walked showed two different prices for the same item.","compositeScore":69,"humanScore":74,"agentScore":64,"doorGap":10,"humanMeasured":4,"agentMeasured":6,"percentile":null,"humanPercentile":null,"agentPercentile":null,"isPartial":false,"depth":"deep","siteClass":"ecommerce","scannerVersion":9,"scannedAt":"2026-09-03T19:39:14.507Z","unlocked":false,"mission":{"steps":[{"url":"https://www.burton.com","outcome":"ok","purpose":"reach the site at all"},{"url":"https://www.burton.com/robots.txt","outcome":"ok","purpose":"find out whether machines are welcome"},{"url":"https://www.burton.com","outcome":"ok","purpose":"ask whether the door opens for requests carrying the AI crawlers' names"},{"url":"https://www.burton.com/llms.txt","outcome":"ok","purpose":"read the site's own guide for language models"},{"url":"https://www.burton.com/sitemap.xml","outcome":"ok","purpose":"find out what pages exist"},{"url":"https://www.burton.com/.well-known/security.txt","outcome":"missing","purpose":"find a contact route for machines"},{"url":"https://www.burton.com","outcome":"missing","purpose":"find a published agent interface"},{"url":"https://www.burton.com/.well-known/ai-plugin.json","outcome":"missing","purpose":"find an agent plugin manifest"},{"url":"https://www.burton.com","outcome":"missing","purpose":"find out whether verified agents are recognised"},{"url":"https://www.burton.com","outcome":"missing","purpose":"read the homepage as data rather than as a page"},{"url":"https://www.burton.com","outcome":"missing","purpose":"find a machine readable API spec"},{"url":"https://www.burton.com","outcome":"missing","purpose":"read the developer documentation"},{"url":"https://www.burton.com","outcome":"ok","purpose":"read the prices without running JavaScript"},{"url":"https://www.burton.com","outcome":"ok","purpose":"read the product catalogue as data"},{"url":"https://www.burton.com","outcome":"ok","purpose":"read a product page as data"},{"url":"https://www.burton.com","outcome":"ok","purpose":"read the returns and shipping terms"},{"url":"https://www.burton.com","outcome":"ok","purpose":"walk the way a visitor would, to a signup form or a product"},{"url":"https://www.burton.com/cart","outcome":"missing","purpose":"check if guest checkout is possible without login"}],"verdict":"The agent got through 10 of 18 requests, but could not find a contact route for machines. It came up empty on 7 other checks too."},"observations":null,"dimensions":[{"key":"machine_discoverability","audience":"agent","score":100,"summary":"Robots.txt names every major AI crawler as allowed, a 477-URL sitemap lists products directly, llms.txt is published, and product pages carry price and currency in markup. Nothing blocks discovery.","evidence":{"locked":true,"count":4}},{"key":"programmatic_onboarding","audience":"agent","score":20,"summary":"No account is required to browse or add to cart, but there is no developer documentation, API surface, or key-issuance path of any kind, and guest checkout completion was not confirmed by the scan.","evidence":{"locked":true,"count":3}},{"key":"pricing_legibility","audience":"agent","score":73,"summary":"Prices sit in raw HTML on all 3 product pages checked and in Product JSON-LD with currency, availability and a GTIN. But the visible price ($100) diverged from the structured price ($9.95) on the same walked page.","evidence":{"locked":true,"count":2}},{"key":"agent_aware_instrumentation","audience":"agent","score":42,"summary":"No MCP manifest at the 3 standard paths checked, but a Universal Commerce Protocol manifest publishes 8 capabilities and 3 payment handlers. Reviews and ratings are absent from structured data entirely.","evidence":{"locked":true,"count":4}},{"key":"machine_fetchable_trust","audience":"agent","score":65,"summary":"No security.txt exists. Returns and shipping policies read as plain text at dedicated pages, and the homepage answers automated requests cleanly, but none of that policy text is attached to product data.","evidence":{"locked":true,"count":3}},{"key":"commercial_rails","audience":"agent","score":85,"summary":"Product markup carries price, currency, GTIN and brand, the catalogue answers as data at /products.json, and a UCP manifest declares checkout, cart, order and 3 payment handlers.","evidence":{"locked":true,"count":4}},{"key":"steps_to_first_value","audience":"human","score":95,"summary":"A product with a visible price and an add to cart control is 2 clicks from the homepage. Nothing intervenes between arrival and a buyable item.","evidence":{"locked":true,"count":1}},{"key":"required_fields","audience":"human","score":80,"summary":"No account gate appears before purchase, and Shop Pay and PayPal wallets let a shopper skip form fields entirely on the product page walked.","evidence":{"locked":true,"count":1}},{"key":"verification_walls","audience":"human","score":75,"summary":"No sign-in requirement was found on the product page reached during the walk. Nothing observed stands between a visitor and adding an item to cart.","evidence":{"locked":true,"count":1}},{"key":"error_recovery","audience":"human","score":46,"summary":"Of 4 form inputs on the walked product page, only 1 carries a validation constraint, and no live region exists to announce an error to a non-visual client.","evidence":{"locked":true,"count":1}}],"issues":[{"rank":1,"title":"No security.txt is published, so a machine has no documented route to report a problem.","dimensionKey":"machine_fetchable_trust","evidence":{"locked":true,"count":1},"fix":null},{"rank":2,"title":"The structured price and the rendered visible price disagree on the same product page during the walk.","dimensionKey":"pricing_legibility","evidence":{"locked":true,"count":2},"fix":null}],"fixArtifacts":{"locked":true,"count":7,"summaries":[{"id":"review_schema_vendor:notes","kind":"review_schema_vendor","title":"Put Yotpo reviews in the page","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Review text and ratings reach crawlers that do not run the review widget's script."]}},{"id":"robots_search_bots:robots-txt","kind":"robots_search_bots","title":"robots.txt rules for AI crawlers","path":"/robots.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["The assistants' search crawlers read and cite the site to buyers; training stays the owner's decision."]}},{"id":"merchant_policy_jsonld:product-page","kind":"merchant_policy_jsonld","title":"Return policy and shipping structured data","path":"product page","effort":{"minutes":30,"role":"developer"},"outcome":{"dimension":"machine_fetchable_trust","external":["Assistants read the return window and shipping terms from structured data."]}},{"id":"catalog_identifiers:catalog-identifiers-csv","kind":"catalog_identifiers","title":"Variants missing a GTIN or a brand","path":"catalog-identifiers.csv","effort":{"minutes":5,"role":"owner"},"outcome":{"dimension":"machine_discoverability","external":["Feed listings stop being rejected for a missing brand or GTIN."]}},{"id":"organization_jsonld:homepage","kind":"organization_jsonld","title":"Organization structured data","path":"homepage","effort":{"minutes":15,"role":"developer"},"outcome":{"dimension":"machine_discoverability","external":["Search and assistant crawlers read the company entity from the homepage rather than inferring it."]}},{"id":"security_txt:well-known-security-txt","kind":"security_txt","title":"security.txt","path":"/.well-known/security.txt","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"machine_fetchable_trust","external":["Researchers and automated scanners find a disclosure address instead of guessing one."]}},{"id":"interfaces_note:notes","kind":"interfaces_note","title":"Machine interfaces: where you stand","path":"notes","effort":{"minutes":10,"role":"owner"},"outcome":{"dimension":"agent_aware_instrumentation","external":["The developer surface is built in an order where every published pointer answers."]}}]},"feedback":{"endpoint":"/api/feedback","mcpTool":"rate_fix","targets":[{"type":"report","key":"report"},{"type":"dimension","dimensionKey":"machine_discoverability","key":"dimension:machine_discoverability"},{"type":"dimension","dimensionKey":"programmatic_onboarding","key":"dimension:programmatic_onboarding"},{"type":"dimension","dimensionKey":"pricing_legibility","key":"dimension:pricing_legibility"},{"type":"dimension","dimensionKey":"agent_aware_instrumentation","key":"dimension:agent_aware_instrumentation"},{"type":"dimension","dimensionKey":"machine_fetchable_trust","key":"dimension:machine_fetchable_trust"},{"type":"dimension","dimensionKey":"commercial_rails","key":"dimension:commercial_rails"},{"type":"dimension","dimensionKey":"steps_to_first_value","key":"dimension:steps_to_first_value"},{"type":"dimension","dimensionKey":"required_fields","key":"dimension:required_fields"},{"type":"dimension","dimensionKey":"verification_walls","key":"dimension:verification_walls"},{"type":"dimension","dimensionKey":"error_recovery","key":"dimension:error_recovery"},{"type":"issue","dimensionKey":"machine_fetchable_trust","checkId":"security_txt","key":"issue:machine_fetchable_trust:security_txt"},{"type":"issue","dimensionKey":"pricing_legibility","checkId":null,"key":"issue:pricing_legibility:-"}]}}